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Message from MFM President and CEO - Mary M. Collins Whose Liability is it Anyway? The answer is "it depends." The 4A's now endorses sequential liability. Their recommended language says, in part, "...Media Company agrees to hold agency liable for payment solely to the extent proceeds have cleared from Advertiser to Agency for Ads placed in accordance with the IO [insertion order]." MFM recommends joint and several liability. That is, both the agency and the advertiser are liable until the media company is paid. Factors such as agency consolidation, electronic insertion orders, expanded advertising options, and the economy have made it more difficult for media outlets to enforce their specific terms and conditions, particularly when it comes to liability. MFM/BCCA has established a Liability Task Force to address this issue. Our objective is to involve all three stakeholder representatives: advertisers; agencies; and media outlets to come up with a recommendation that will work for all parties. If you would like to add your support to this effort, please contact me – mary.collins@mediafinance.org.
Advertising and Marketing Nielsen: US ad spend down 9% in 2009 RBR/TVBR Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it's a trend that shows evidence of slowing down
Is Meredith taking on Madison Avenue? Smartbrief / Wall Street Journal Meredith is leading other publishers in its bid to integrate marketing services into its corporate DNA. With a series of acquisitions in the interactive agency space, Meredith has established its own internal agency that provides marketing research and campaign execution, which boasts Chrysler as a client.
Who's Liable For Ad Sales Payments? TVNewsCheck, MFM opens the next chapter in the liability language debate
Economy / Consumers
WSJ Americans spent 0.5% more in January than the previous month but growth of their income was weak, posting a 0.1% gain.
Underwater mortgages continue to rise Washington Business Journal More than 11.3 million, or 24 percent, of all residential properties with mortgages, were in negative equity at the end of the fourth quarter, up from 10.7 million and 23 percent at the end of the third quarter
Fourth-Quarter GDP Growth Stronger Than First Thought WSJ U.S. gross domestic product rose 5.9% at a seasonally adjusted annual rate in the fourth quarter, compared to an initial reading of 5.7% growth
Finance
CFO Some experts say audit committees take on too many risk-management duties. The SEC's new proxy-disclosure rule should shed more light on the issue
CFO The SEC gives everyone more time for a possible transition from U.S. GAAP to international reporting standards
Some CEOs Are Selling Their Companies Short Businessweek With a little help from their bankers, hedging by CEOs, directors, and other senior executives may deprive investors of clues about impending problems at companies
Industry Segments
Cable & Telecom
Cable Operators Name Channel MVPs Broadcasting & Cable The most valuable networks to cable operators are ESPN, Disney and Fox News Channel, according to the latest annual survey from Beta Research Corp
Small Markets Await Satellite TV Salvation TVNewsCheck Receiving TV signals over-the-air or via cable systems is not always a viable option.
Mobile broadband on cusp of big adoption wave Informationweek While its user base is small at this point, with just 15% of U.S. adult laptop users tapping wireless broadband, mobile broadband is on the cusp of big growth, according to a new FCC survey.
Newspaper and Print
Survey: Newspaper Web Sites Still Top Source for Local Info But Competition is Closing In Editor & Publisher Of the more than 3,000 adults surveyed Newspaper Association of America and comScore, 57% chose newspaper Web sites as the top source for local information.
New York Times Partners With RMG To Build An Out-Of-Home Network Paidcontent.org Excerpts from NYT articles, along with video clips and photos, will soon fill 850 existing screens in San Francisco, New York City, Boston, Chicago and Los Angeles, which reach six million people a month
Digital Coupon Redemption Value Beats Newspapers MediaPost According to statistics from Coupons.com, the Grocery iQ smartphone app grew 170% in value during 2009 to more than $858 million
Online
Analysis: Over-the-top's busy week Connected Planet Wal-Mart acquired Vudu; Sezmi launched with Best Buy; Qwest invested in ZillionTV; Cablevision took content online. Is OTT changing video as we know it? TDG analyst and OTT expert weighs in.
Online TV Viewing For Catch-Up MediaPost When it comes to viewing behavior, demographics, and ad effectiveness, those watching online TV Network video are closer demographically to DVR users by gender breaks, but closer to the general online population relative to age
Podcasts, Internet radio bring back audio dramas
Smartbrief / WSJ
Mobile
App for That: Magazines Forge New Vision of Digital Future Ad Age Consumers May Not Pay for Content Online, but They're Happy to Purchase for Mobile
Six Tips For A Digital Transformation TVNewsCheck / MobilizedTV At the Tech Retreat of the Hollywood Post Alliance, ATSC's Jerry Whitaker gave an update on mobile DTV, and an Ernst & Young analyst gave six tips for moving into the digital age
DTS May Hold The Key To Mobile DTV TVNewsCheck Distributed transmission systems, the cellphone approach to broadcasting, could give a boost to mobile DTV as broadcasters attempt to reach on-the-go viewers with rock-solid signals
Radio
Radio stocks still have a long way to go Radio Business Report So long as many radio stocks are below $5 per share, many of those big investment funds can't and won't buy them
Radio strong, but country music spending fell 28% in 2009 Nashville Business Journal A CMA study conducted by The Right Brain Consumer Consulting and the Leo Burnett Co. found that country music fans fell from 39 percent of adults ages 18 to 54 in 2008 to 37 percent in 2009
FCC Cancels TN Station's Fine For Paper FilingRadio Ink The FCC has canceled a $7,000 forfeiture to Fairview Broadcasting, which mistakenly filed its license renewal for WPFD-AM/Fairview, TN, on paper instead of electronically, then continued to operate after its license had expired. Television FCC Wants To Set Up Spectrum Auction TVNewsCheck FCC Chairman Genachowski said that 500 MHz of spectrum is needed to meet expected demand for wireless broadband access and that the FCC is focusing on broadcasting as a prime source of it
TV's Future: Mobile, Interactive -- Not Free
TV News Cuts Signal Leaner Approach TVNewsCheck / WSJ Staff cuts at two of the biggest broadcast TV news divisions signal a shift toward cheaper newsgathering strategies
Today's Economic News
Negotiation and the Question of Why Purchasing.com / Evolving Excellence Focusing exclusively on what people want can distract you from a more useful goal: finding out why they want it
Analyst: Rail rates will climb in 2010 Purchasing.com Railroads' 3%-5% increases will be on a higher base than other modes are coming from because rail rates did not decline as far as trucking rates, for example, during the recession
Rethinking scarcity in an abundant world Colo Business Magazine It's all about controlling the supply chain
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