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Message from MFM President and CEO - Mary M. Collins Media Outlook 2011 - September 15th This is a must-attend session for everyone planning and budgeting for 2011. Scheduled for Wednesday, September 15th at the McGraw Hill Building in New York, this half-day event will begin with a lunch sponsored by Szabo Associates. Immediately following a keynote presentation from Standard & Poor’s economist Beth Ann Bovino will be a panel entitled CFO Financial Perspectives – Challenges for 2011 featuring five media industry CFOs. Next on the agenda is a Business Outlook for 2011 panel which will provide opinions from three well-known industry analysts. The final session of the day will be Automotive Advertising Outlook 2011 from J.D. Power & Associates. For more information or to register, go to www.mediafinance.org. PCI Compliance Distance Learning Webinar On Tuesday, September 28, 2010, Michael Johnson, President & CEO of ComplyGuard Networks is scheduled to present a webinar about PCI (Payment Card Industry) Compliance. While laws vary among states, the essential premise is that companies that process, store, or transmit credit card information must do so in a secure environment. The Payment Card Industry Security Standards Council was created to manage the ongoing evolution of standards and focus on improving security throughout the payment process. These standards apply to all companies that accept credit or debit cards. The PCI Security Standards Council is set to release Security Standard 2.0 on September 23rd. Mr. Johnson will provide an overview of the topic along with information about the changes included in the new release. Additional information and registration details will be available by the end of this week. 2011 Membership Directory Don’t delay, update your profile today. Fax your profile sheet to 847-716-7004. No profile sheet? Contact Arcelia Pimentel (MFM) or Andy Long (BCCA) for your membership profile sheet. Advertising opportunities are also available - call 847-716-7000 and ask for Andy Long or Arcelia Pimentel.
Advertising and Marketing
Record Spend is Expected for Midterm Elections Adweek Borrell Associates has released a report saying that ad spending leading up to the Nov. 2 elections will hit $4.2 billion
Survey: Local Websites Best For Local Reach NetNewsCheck / eMarketer A June 2010 survey conducted by Harris Interactive found that the most popular tactics used to market to local audiences were websites with local content (69%), print ads (62%) and event promotion (59%)
Report: U.S. marketers to boost social ad budgets 20% Smartbrief / VentureBeat U.S. marketers this year are on track to increase social ad spending 20% to $1.7 billion and boost it by another 24% in 2011
Economy / Consumers
Independent Retailers Losing Ground Daily Clips / USA Today Independent retailers are fairing worse in the recession than larger chains due to a litany of reasons, from buying clout to lack of management smarts
Economists: Business Spending Could Spur Job Growth USA Today Business spending has been a bright spot among fears the country could be slipping back into a recession
Jobless Claims at 9-Month High WSJ New U.S. jobless-benefit claims unexpectedly rose last week to 500,000, the highest level in nine months
Finance
With Double Dip Looming, Media Companies Urge Wall St. Caution Myers Media Report The advertising business achieved its zenith in 2007 at $226.3 billion spread across 19 media categories. Myers 2010, 2011 and 2012 projections cast a more gloomy picture
Firms Weigh Options for Those Piles of Cash WSJ A recent flurry of merger activity captured investors' imaginations last week and returned their focus to the wads of cash lying around on corporate balance sheets.
CFO Bonds are fast becoming a large percentage of the total debt on corporate balance sheets, outstripping bank obligations
A Heightened Demand for Disclosures CFO Regulators and lawmakers are piling on the requests for companies to augment their SEC filings with new data
Industry Sectors
Cable & Telecom
Analysts See Cable's Financial Upside Smartbrief / WSJ Cable networks are becoming an increasingly lucrative business for their corporate parents, boasting large profits driven by advertising gains and a steady increase in affiliate fees
In the Battle Over Set-top Boxes, Is It About the Real Estate? Smartbrief / PC World/ITWorld The challenge will come down to physical space and HDMI ports.
Global Pay TV Expect To Hit $312M in 2010 MediaPost Revenues from global pay TV services -- cable, satellite, IPTV -- have climbed 9% in the second quarter to $58 billion
Newspaper and Print
Can Metadata Eliminate Need For Paywalls? NetNewsCheck / PBS MediaShift Almost 500 news sites in the US have already implemented News, including the Associated Press and AOL
How Tech Is Renewing Long-form Journalism NetNewsCheck / Poynter Tips from Nate Weiner of Read It Later, Marco Arment of Instapaper, Max Linsky and Aaron Lammer of Longform.org, and Mark Armstrong of @LongReads
NAA Opposes Postal Rate Hike, But Hails Extending Discounts to Newspaper TMCs Daily Clips The Association opposes the Postal Service's proposal to increase rates above inflation, but supports its plan to extend a volume incentive that would benefit newspapers
Online
Local Online Ad Spend To Grow 17.5% In 2011 NetNewsCheck / Borrell Associates Online ad spending by both national and local marketers will grow almost 14 percent, from $45.6 billion in 2010 to $51.9 billion in 2011
Piper Jaffray: Apple And Google Set To Capitalize (And Compete) On Internet TV MediaPost The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014
Why iPad Magazines Won’t Be a (Really) Big Business for a While Daily Clips / All Things Digital If the industry’s hopes for the iPad and its ilk pan out, digital editions could give the industry a billion-dollar boost in a few years
Portable
Nielsen: Mobile To Outpace Internet Growth MediaPost The demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon, according to the report
5 ways to Win With Mobile Couponing NetNewsCheck / iMedia Connection Mobile coupon spending was $90 million in 2009 and is expected to hit $6.52 billion in the next four years. Yet despite this rapid growth, mobile couponing is still very much in its infancy
Android Users Are the New Mobile Data Hogs Gigaom 72 percent) of mobile video viewed on Android devices happens over mobile carrier networks, compared to 28 percent viewed over Wi-Fi networks
Radio
A Guide to the Basics of Internet Streaming and Digital Media Legal Issues Broadcastlawblog Dave Oxenford describes the legal considerations starting an Internet radio station, while Chris Dusterhoff of Bryan Broadcasting talks about the technical and business issues
We Have Better Radio Measurement MediaPost Successful radio planning and buying in the new PPM world will require a deeper understanding of a station's listening audience,
RAB reports radio in the black for both Q2 and YTD Radio Business Report A gain of 6% in radio revenue applies to both the second quarter and the first half of 2010, with national business is leading the surge of black ink
Television
TV Ad Sales Looking Solid for Second Half TVNewsCheck / The Hollywood Reporter Reports from Janney Montgomery Scott analyst Tony Wible and a story in the New York Post citing data from Turner Networks add to predictions for continued strong TV advertising sales
Getting To The Bottom Line On Retrans TVNewsCheck SNL Kagan’s Robin Flynn provides a deeper look at what the research firm is learning about retrans and how it may evolve
Study: 62 Percent Time-shift TV Shows MediaLife Surver respondents have time-shifted television shows in some way, whether by using a DVR, watching online or watching video on demand
Today's Economic News
Lease Accounting Proposal Would Put More Transactions on the Balance Sheet JournalofAccountancy.com FASB and IASB proposed changes that would affect any business entering into a lease, with some specified exceptions, and have opened a four-month comment
Trouble Looms for Company Websites CFO.com Companies are moving slowly to perform upgrades that will make their sites accessible to those with new Internet connections in 2011
Businesses Seek Reprieve from New 1099 Rule CFO.com Congress will have to revise the 1099 provision included in health care reform legislation, many tax experts say
The NEW Economics of Outsourcing
Quote of the Week "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” - Jack Welch
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3.9 pts
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