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Our office will be CLOSED for the New Year's holiday at
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Message from MFM President and CEO - Mary M. Collins From all of us at MFM and BCCA:
As 2010 draws to a close, we want to pause for a moment to wish you, our members, the very best in 2011.
Happy New Year!
Advertising and Marketing
U.S. ad spending is expected to pass $150 billion mark this year Wall Street Journal After a difficult 2008 and 2009, the U.S. ad market will take a step forward in 2010, according to ad-buying firm ZenithOptimedia
Finding the sweet spot of social media and multichannel marketing Forbes Technology has given rise to a new wave of media, but the basic DNA of advertising remains the same
Why Google dropped Groupon and local just doesn't scale Ad Age "The reason hyper-local stuff breaks all the time is because you have to have so many people on the ground. No one's wanted to do that before, having all those people wandering around selling. You have to have all these extra people signing deals."
Five rules for success in The Relationship Age Jack Myers' Think Tank Developing and managing brand associations represent the most important priority for companies in the 21st Century
Economy / Consumers
Economists are optimistic about U.S. GDP growth but not jobs, housing CNNMoney.com A survey of 23 economists by CNNMoney.com indicates 3.1% annualized growth for the fourth quarter, compared with a 2.5% forecast three months ago
And the population of the United States is Ad Age For marketers the latest Census Data confirms trends seen in the American Community Survey releases, with warmer states in the South and West picking up residents from the North and East.
Corporate credit ratings are on the rise CFO Zone The default rate for speculative-grade debt has declined by about 8 percentage points to a low of 3.35% since November 2009.
Finance
Most CFOs say management roles are getting harder AccountingWEB Factors including the economy, employee cutbacks and regulatory changes are making life harder for a majority of chief financial officers, according to a survey from Robert Half
Wells Fargo likes what it sees for media in 2011 RBR - TVBR "In general, we have a positive view of media and telecom heading into 2011, with particular bias for those companies best positioned to take advantage of the Internet Revolution, as well as provide meaningful capital returns," Wells Fargo crystal ball-gazer Marci Ryvicker said.
Liquidation without tax consequences CFO The IRS determined that transactions completed within the same year allowed a company to avoid the typical tax hit triggered when a company rescinds its incorporation status
Industry Sectors
Cable & Telecom
Cable ratings, auto dollars to add up in 2011 Mediaweek Barclays analyst Anthony DiClemente said cable ad spending would hit $19.6 billion this year, up 8.5 percent from 2009 levels, while next year’s take could add up to as much as $21.5 billion (up 9.5 percent).
How the FCC's new Internet rules will affect carriers Broadcasting & Cable The Federal Communications Commission's new net neutrality rules will have a more limited effect on wireless carriers, according to media reports.
CableFax Last week's developments appear to have confirmed some of cable's recent skepticism about the threat of OTT and cord cutting.
Newspaper and Print
For magazines, a time for reinvention MediaLife Partnerships like the Daily Beast-Newsweek merger may become more common.
Newspapers top broadcasters in Web video streaming MediaPost Newspapers surpassed broadcasters for the first time in the third quarter in total video minutes streamed and the number of video titles uploaded
Could videogames serve as newspapers? NetNewsCheck / Forbes Michael Humphrey: "Fiction, history and hybrids thereof, will always be an important part of games' story lines
Online
Apple says new Apple TV sales will go over 1 million this week Business Insider Apple also says people are renting or buying more than 400,000 TV episodes and more than 150,000 movies per day.
TV sites record big gains, less reach in video Ads MediaPost Google sites -- including its giant YouTube area -- is still the dominant video site in unique visitors (145.8 million), viewing sessions (1,979,988); and minutes per viewer (271.2).
Google reaches out to local marketers Wall Street Journal Google is getting into the cold-calling game, reaching out to local businesses with offers of online advertising packages and discounts.
Portable
Mobile digital TV begins national rollout Media Daily News / The Chicago Tribune In 2011, mobile TV is expected to gain momentum as the Mobile Content Venture, a group of 12 major broadcasters, will be upgrading stations to start delivering mobile DTV in 20 markets covering more than 40 percent of the U.S. population
Virtual coupons soon could make presence felt in stores NY Times Although the process of using coupons is being streamlined by digital technology, they still require users to obtain them for redemption.
Timing Is key for mobile search MediaPost Consumers are expecting information beyond the typical listings and locations from their mobile phones
Radio
RADAR: network radio reach rises Radio Ink Network radio increased its weekly 12+ reach by more than 800,000 from RADAR 103 a year ago. Gains were also seen in the 18+, 18-49, and 25-54 demos.
Senate passes the Local Community Radio Act Radio Business Report "We are finally on our way to seeing new community radio stations across the U.S. This marks a beginning, not an end, to our work," said Brandy Doyle, Policy Director for Prometheus
Hardship must be documented correctly Radio World If you face a fine from the FCC but hope to get it reduced by arguing financial hardship, be aware there’s certain specific information the FCC staff is going to want
BIA/Kelsey: $18.5B for 2010 local TV rev TV Newscheck Politics and automobiles gave the over-the-air local television industry a much needed revenue injection in 2010
Making up with non-political advertisers TVNewsCheck KSNV in Las Vegas is trying to make it up to the regular advertisers, and also prop up what in any economy would be the advertising doldrums of January.
The myth of fast-forwarding past the ads New York Times Using a new report, Nielsen’s clients can consider making changes to adapt to the on-demand behavior of viewers
Today's Economic News
Bloomberg
Some industries show signs of hiring increases WSJ The accounting profession and industries such as retail and health care were among the fastest growing
More employers embrace temporary workers NY Times Temporary positions accounted for more than 25% of jobs created in the U.S. over the past year as more companies experimented with short-term hiring
Harvard Business review Bonuses can backfire if not handled properly, so managers should consider what they're trying to achieve with the reward and the message it sends to employees about the company, experts say.
The NEW Economics of Outsourcing
Quote of the Week "To be a leader, you have to make people want to follow you, and nobody wants to follow someone who doesn't know where he is going.”-- Joe Namath
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