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2013 Agenda


Media Outlook 2014
Regional Seminar


 September 12, 2013
Hearst Tower
300 West 57th Street
New York, NY 10019

Members:  $249 (Full day) / Members: $199 (Half day)
Never-members: $449** (Full day) / Never-members: $399** (Half day)
(add $50 after 9/6/13)
online registration]  [printable registration]


Overview:  With a renewed focus on industry consolidation and continued interest in the economy, emerging media, and the impact of legislation such as ACA, media companies have many questions about the outlook for 2014.  Join MFM’s group of experts they discuss what they see on the horizon for the coming year.





Speaker Bios


8:30 AM  


Notepads sponsored by deFacto Global, Inc.

9:00 AM -9:30 AM 

Continental Breakfast sponsored by PwC


9:30 AM - 9:45 AM  Welcome and Introductions
Co-chairs: Scott Moody,
CFO, Bonten Media & Ed Nolan, VP & CFO, Greater Media;
and John Drain, SVP Finance, Hearst Television

9:45 AM - 10:45 AM

Keynote Address
Economic Outlook for 2014
Robert Podorefsky, G.E. Capital/ Adjunct Professor, Brandeis University


10:45 AM- 11:00 AM



11:00 AM - 12:00 AM

Healthcare Panel - Affordable Care Act
Checklist and Potential Savings for 2014 
Aron Minken, PwC [Presentation]; Benjamin Conley, Seyfarth Shaw [Presentation]


12:00 PM – 12:45 PM 

Lunch sponsored by Szabo Associates, Inc.


12:45 PM - 1:35 PM

Digital and General Content Rights
Panelists: David Oxenford, Wilkinson Barker Knauer, LLP; Deb Donaldson, Bonten Media;
and Rob Driscoll, Davis Wright Tremaine LLP

1:35 PM - 3:00 PM

Ad Sales Leadership Outlook
Moderator: Janet Stilson, TFM editor
Panelists: Tammy Greenberg
, RAB; Kerry Dyer, U.S. News/Daily News America;
Chris Jordan, Katz/Continental TV; and Amy Listerman, Scripps Networks Interactive 


3:00 PM - 3:15 PM


3:15 PM - 4:05 PM

Investment Trends for 2014
Moderator: Alison Kosik,
Business Correspondent, CNN
Speaker: William Drewry, RBC Capital Markets; and Ken Bronfin, Hearst Ventures


4:05 PM - 4:55 PM  

Emerging Media Trends for 2014   
Moderator: Melissa Parrish, Forrester
Panelists: David Hayes
, Tumblr; and Grant Whitmore, Hearst Digital Media




   *agenda subject to change without notification.

** includes a one-year trial MFM membership (value up to $435) 




Full Program - up to 6.5 CPE


PROGRAM PREREQUISITES/ADVANCE PREPARATION: No course prerequisites or advance preparation are required for any sessions.    




Area – Maximum Number of CPE Credits


Finance - 3


Marketing - 1.5


Specialized Knowledge and Applications -2




Keynote Address – Economic Outlook for 2014

·         Demonstrable understanding of the economic trends for 2014 and how they may impact media businesses.

Healthcare Panel:  ACA Checklist and Potential Savings for 2014

·         Demonstrable understanding of ACA compliance milestones through 2018;

·         Ability to discuss minimum two corporate healthcare cost management strategies for 2014.

Digital and General Content Rights

·         Review three digital rights management considerations for digital television;

·         Cite minimum three instances when additional rights may be required before using content.

Ad Sales Leadership Outlook

  • Ability to articulate a minimum of two trends projected for 2014 advertising.

Investment trends for 2014

  • Ability to communicate new technology trends driving growth and opportunity for media companies.

Emerging Media Trends for 2014

  • Ability to articulate a minimum of two trends impacting the emerging media
    for media companies in 2014.

Media Financial Management Association (MFM) formerly Broadcast Cable Financial Management Association
(BCFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of
continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy
have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered
sponsors may be submitted to the National Registry of CPE Sponsors through its website:




















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